I remember being a little girl, watching my mom put on her makeup, throw on even the most casual of outfits, and thinking "someday, I want to be as beautiful as she is".

Children are blessed with the ability to see raw beauty, unfiltered by bias or expectation, and to strive for what they see. Now, a mother myself, I'm keenly aware of the way my self-image affects my two daughters. Mara, my youngest, loves putting on "pretties", wearing my shoes, and rubbing my blush all over her face. Evie, soon to be four, is more self-aware, individualistic, and tomboy-ish, but she notices (oh, how she notices) every look I give myself in the mirror, and every piece of clothing I decide to wear, often complimenting me with a "mommy, you look BEAUTIFUL today." 

As a self-proclaimed non-sentimentalist, I rarely think about the longevity of my closet. Sure, I think about fabric quality, and whether or not my pieces will deteriorate after a few wears (as most fast-fashion pieces do,) but words like "heirloom" and "life-time" don't usually enter my line of thought. As strange as it sounds, until I read that it was part of this brand's mission, I wouldn't have even considered the fact that portions of my closet can (and should) be worn for the rest of my life, and then, maybe, passed down to my daughters one day.