We live in a world of trends. Although it hasn't always been this way, in the Modern era, we've come to believe that clothes are dispensable and that fashion changes quickly. With the womenswear industry unbelievably valued at more than 621 billion dollars (source), it's no wonder that the fast (literally, very fast) fashion industry strives to keep consumers coming back for more.
At least once a week, to be exact.
Although fashion used to operate on a common-sense Spring/Summer, Fall/Winter continuum, most major brands currently operate within 52 "micro-seasons". Conveniently, one for each week of the year, designed to make you always feel off-trend and like your closet is lacking something. Until, you walk into the mall and pick up that brand new cropped sweater or pair of pants that will finally fill the gap.
Until next week, at least.