Watching new brands come to life is one of the most exciting things about being involved in the ethical fashion movement. I first discovered PonyBabe at the very launch of their Kickstarter campaign. I marveled as Rachel, the designer, owner, and one-woman show behind the brand, built her first collection, the "24-hour outfit," using the donations of backers, in women-owned factories in Brooklyn, NY. I saw her brand come to life, release that first collection, and lay out plans for the next one.
